Jack Stratten discusses global retail trends and how innovative stores use technology to integrate physical and digital touchpoints for an optimized customer journey.
Jack Stratten discusses global retail trends and how innovative stores use technology to integrate physical and digital touchpoints for an optimized customer journey.
Explores how Adidas and Converse use physical stores to amplify brand stories and the role of 'phygital' in blending these realities for service delivery.
CEO of SHOWFIELDS discusses reinventing retail spaces through 'retailtainment' and the seamless integration of digital elements in physical stores.