Brandon Ball discusses how brands like Adidas and Converse use 'phygital' strategies to blend physical and digital realities for better customer interaction.
Brandon Ball discusses how brands like Adidas and Converse use 'phygital' strategies to blend physical and digital realities for better customer interaction.
Phillip and Brian discuss the 2024 NRF Big Show storylines, focusing on the integration of physical and digital retail environments and spatial computing.
Design experts Aaron Birney and Jessie Dowd discuss how the pandemic accelerated the need for 'phygital' spaces that blend digital elements into physical stores.