Jay Myers and Daniel Patricio discuss strategic Shopify promotions, focusing on moving from sitewide discounts to personalized, tiered offers that protect margins.
Jay Myers and Daniel Patricio discuss strategic Shopify promotions, focusing on moving from sitewide discounts to personalized, tiered offers that protect margins.
Nik Sharma explores Shopify's AI updates, specifically how AI enables real-time personalized copy, product recommendations, and offers in email marketing.
The Fresh Sends team shares how they built a personalized gifting experience and the strategies for scaling personalization across all customer touchpoints.