Daniel Patricio (ex-Shopify) explains how to run strategic promotions, specifically highlighting tiered and personalized discounts over sitewide offers.
Daniel Patricio (ex-Shopify) explains how to run strategic promotions, specifically highlighting tiered and personalized discounts over sitewide offers.
This episode focuses on business habits but includes a significant tactical section on why personalized promotions convert better than generic discounts.
Fresh Sends discusses creating personalized shopping and gifting experiences using customer data and AI-powered recommendations.