Liam Millward discusses how Instant uses shopper profiles to move away from generic emails toward personalized designs and offers that adapt to returning visitors.
Liam Millward discusses how Instant uses shopper profiles to move away from generic emails toward personalized designs and offers that adapt to returning visitors.
Ex-Shopify leader Daniel Patricio explains how to implement strategic promotions, specifically focusing on tiered and personalized offers that protect margins.
Nik Sharma breaks down Shopify's AI updates, highlighting how real-time behavior and purchase history now drive hyper-personalized email copy and offers.