S11 E12: Unlocking Revenue and Scaling a Startup (with Liam Millward, CEO + Co-founder at Instant)

Limited Supply · with Liam Millward · March 27, 2025 · 40 min

Summary

This episode features Liam Millward, co-founder of Instant, a retention marketing platform. Instant helps ecommerce brands identify and retarget anonymous website visitors, enabling them to send highly effective abandonment emails and build retargeting audiences for Meta. The platform helps brands significantly increase email revenue and ROAS by remembering opted-in shoppers for longer than traditional platforms. This episode is valuable for ecommerce operators seeking innovative solutions to combat cart abandonment and maximize customer lifetime value.

Key takeaways

• Implement a retention marketing platform like Instant to re-engage up to 70% of opted-in, abandoning website visitors who might otherwise be lost.
• Leverage advanced identification signals beyond traditional cookies to retarget high-intent shoppers effectively and continuously.
• Prioritize ethical data practices by ensuring all identified shoppers are explicitly opted-in, avoiding privacy concerns and maintaining brand trust.
• Explore predictive opt-in features that use behavioral signals to present email capture opportunities at optimal moments, boosting conversion rates.
• Recognize that focusing on long-term shopper memory (beyond short-term pixels) can unlock significant revenue, particularly during seasonal sales or repeat visits.

Themes

Topics covered

Episode description

What do Toys R Us and The Oodie have in common? They work with Instant, one of Australia’s fastest growing startups.   Nik’s got their CEO + Co-founder, Liam, to tell us everything about unlocking revenue, scaling, and developing a product that’s growing so fast. How is Instant redefining email marketing and using AI to do it? What does e-com look like in the future when we use even more AI? It doesn’t seem to be going away anytime soon.  Plus, let’s talk about retargeting strategies. A ton of brands are leaving money on the table when it comes to retargeting and poor optimization strategies. How can you revamp your processes to make sure you’re getting the money you want?  And, find out the secret to a 30-40x increase in ROI.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Frequently asked about this episode

What does this episode say about conversion rate optimization?

Implement a retention marketing platform like Instant to re-engage up to 70% of opted-in, abandoning website visitors who might otherwise be lost.

What does this episode say about customer re-engagement?

Leverage advanced identification signals beyond traditional cookies to retarget high-intent shoppers effectively and continuously.

What does this episode say about data privacy?

Prioritize ethical data practices by ensuring all identified shoppers are explicitly opted-in, avoiding privacy concerns and maintaining brand trust.

What does this episode say about retention marketing?

Explore predictive opt-in features that use behavioral signals to present email capture opportunities at optimal moments, boosting conversion rates.

What does this episode say about conversion rate optimization?

Recognize that focusing on long-term shopper memory (beyond short-term pixels) can unlock significant revenue, particularly during seasonal sales or repeat visits.

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