Performance Marketing Strategy

Answer

Bradley Keefer and Justin Jefferson discuss integrating flexibility and scenario planning into marketing decisions using data-driven modeling.

Source: Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

   Honest Ecommerce

   Bradley Keefer and Justin Jefferson discuss integrating flexibility and scenario planning into marketing decisions using data-driven modeling.

2. 2. Performance Marketing Principles for Success - Tye DeGrange - Amazon Legends - Episode #314

   Amazon Legends Podcast

   Tye DeGrange of Round Barn Labs explores foundational principles and metrics for performance marketing success.

3. 3. Data Made Simple I BFCM Review 2024 with James King

   eCommerce Australia

   Ryan Martin and James King analyze BFCM 2024 data to explain performance-driven eCommerce strategies.

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