Performance Marketing Strategy

Answer

Bradley Keefer and Justin Jefferson from Keen Decision Systems discuss leveraging Bayesian-powered marketing mix modeling and scenario planning for high-level marketing decisions.

Source: Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

   Honest Ecommerce

   Bradley Keefer and Justin Jefferson from Keen Decision Systems discuss leveraging Bayesian-powered marketing mix modeling and scenario planning for high-level marketing decisions.

2. 2. S05 EP26: Brand-driven Performance Marketing (BPM) with Facebook Advertising

   2X eCommerce Podcast

   Depesh Mandalia explains his Brand-driven Performance Marketing (BPM) method, merging brand building with data-driven Facebook advertising tactics.

3. 3. Ep 506: The PMAX Reset Strategy That Delivered a 37% ROAS Lift | AKNF

   DTC Podcast

   A deep dive into the 'PMax Reset' strategy to improve Google Performance Max campaigns, focusing on signals and ROAS lift.

← Search again on AskThePods