Focuses on the core principles of performance marketing, driving growth through measurable ROI, and the transition from direct response to scaled growth marketing consultancy.
Focuses on the core principles of performance marketing, driving growth through measurable ROI, and the transition from direct response to scaled growth marketing consultancy.
Explores marketing decision-making using Bayesian-powered marketing mix modeling to move from reactive analysis to proactive scenario planning and forecasting.
A data-heavy review of Black Friday Cyber Monday 2024, focusing on attribution modeling, CLTV, and data-driven marketing strategies for e-commerce.