Performance Marketing Challenges

Answer

Enterprise brands discuss moving past basic AI use into advanced implementation for performance marketing without losing brand identity.

Source: Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies Panel on DTC Podcast.

Top episodes

1. 1. Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies Panel

   DTC Podcast

   Enterprise brands discuss moving past basic AI use into advanced implementation for performance marketing without losing brand identity.

2. 2. OLV's "Table Stakes" Moment With Ross Walker and Carel van Rooyen of Acadia - Episode 405

   Ecommerce Braintrust

   Explores the challenges of Online Video (OLV), programmatic advertising, and the tension between brand building and performance marketing metrics.

3. 3. Unleash the Potential of Your Underperforming Marketing Team - with Dena Enos

   eCommerce Marketing Podcast

   Focuses on the human and organizational side of performance marketing challenges, such as team optimization and building a testing culture.

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