Performance Marketing Challenges

Answer

Ross Walker and Carel van Rooyen discuss the shift in retail media, focusing on OLV, DSPs, and the balance between brand building and performance marketing.

Source: OLV's "Table Stakes" Moment With Ross Walker and Carel van Rooyen of Acadia - Episode 405 on Ecommerce Braintrust.

Top episodes

1. 1. OLV's "Table Stakes" Moment With Ross Walker and Carel van Rooyen of Acadia - Episode 405

   Ecommerce Braintrust

   Ross Walker and Carel van Rooyen discuss the shift in retail media, focusing on OLV, DSPs, and the balance between brand building and performance marketing.

2. 2. Ep 293: Biggest Opportunities and Oopsies for Smaller Brands on Meta Ads (AKNF)

   DTC Podcast

   Explores the opportunities and 'oopsies' for smaller brands using Meta Ads, specifically focusing on performance benchmarks and monitoring strategies.

3. 3. What Does the Future Hold for Digital-First DTC Brands?

   Retail Remix

   Jenny Fleiss shares insights on how digital-first DTC brands can navigate a competitive marketplace and chart a path to sustainable growth.

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