Performance Marketing Analytics

Answer

A deep dive into 2024 BFCM data, focusing on performance marketing metrics, attribution modeling, and customer lifetime value.

Source: Data Made Simple I BFCM Review 2024 with James King on eCommerce Australia.

Top episodes

1. 1. Data Made Simple I BFCM Review 2024 with James King

   eCommerce Australia

   A deep dive into 2024 BFCM data, focusing on performance marketing metrics, attribution modeling, and customer lifetime value.

2. 2. Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion

   DTC Podcast

   Sarah Carusona explains how to build mathematical models to forecast growth and manage performance marketing for DTC brands.

3. 3. Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW)

   DTC Podcast

   Focuses on modern Meta attribution, marketing analytics, and data interpretation for digital advertising.

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