Parkinson'S Law

Answer

Will Laurenson discusses customer LTV and the pitfalls of marketing teams being forced to spend budgets regardless of efficiency.

Source: 3 Segments to Model Your Customer’s LTV | Will Laurenson | Customers Who Click on Honest Ecommerce.

Top episodes

1. 1. 3 Segments to Model Your Customer’s LTV | Will Laurenson | Customers Who Click

   Honest Ecommerce

   Will Laurenson discusses customer LTV and the pitfalls of marketing teams being forced to spend budgets regardless of efficiency.

2. 2. Had No Business Starting a Business But Still Succeeded | Sheena Brady | Tease

   Honest Ecommerce

   Sheena Brady shares her journey of building Tease, focusing on consistency and the 'done is better than perfect' mindset.

3. 3. How Do We Know If We're Successful?(S2:E2)

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   Andrew Farris and Taylor Holiday discuss defining success and efficiency while scaling an ecommerce business.

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