Sheena Brady, founder of Tease, shares her unconventional journey from hospitality to building a 7-figure tea and botanical-based beauty brand. Despite lacking traditional business acumen, she leveraged resourcefulness, strategic PR, and her experience at Shopify to achieve success, all while growing her business as a side hustle for eight years. This episode offers inspiration and practical advice for early-stage founders on doing things imperfectly, the power of persistent PR, and the unexpected benefits of immersing oneself in the ecommerce ecosystem.
Key takeaways
Embrace the 'done is better than perfect' mindset, especially in early-stage entrepreneurship, to overcome analysis paralysis and launch your ideas.
Prioritize relentless and consistent PR outreach, viewing it with a conversion mindset similar to sales funnels (e.g., 3 out of 100 pitches converting is a success).
Leverage industry-aligned trade shows and offline events to connect with your target demographic and gain initial traction.
Consider working within the ecommerce ecosystem (like Shopify support) to gain invaluable, real-time insights into merchant challenges and solutions.
Build social impact into your brand from the outset; Tease focused on empowering women from its earliest days, even before formally understanding the term "social enterprise."
On this podcast, we talk about why done is better than perfect, what pushed Sheena to go full-time on Tease, how working for Shopify helped her found her business, and so much more!
What does this episode say about founder & leadership?
Embrace the 'done is better than perfect' mindset, especially in early-stage entrepreneurship, to overcome analysis paralysis and launch your ideas.
What does this episode say about brand & content?
Prioritize relentless and consistent PR outreach, viewing it with a conversion mindset similar to sales funnels (e.g., 3 out of 100 pitches converting is a success).
What does this episode say about paid acquisition?
Leverage industry-aligned trade shows and offline events to connect with your target demographic and gain initial traction.
What does this episode say about founder & leadership?
Consider working within the ecommerce ecosystem (like Shopify support) to gain invaluable, real-time insights into merchant challenges and solutions.
What does this episode say about founder & leadership?
Build social impact into your brand from the outset; Tease focused on empowering women from its earliest days, even before formally understanding the term "social enterprise."
