Nick Shackleford discusses surviving the post-iOS 14 landscape by exploring alternative paid advertising platforms and the importance of email/SMS marketing for e-commerce brands.
Nick Shackleford discusses surviving the post-iOS 14 landscape by exploring alternative paid advertising platforms and the importance of email/SMS marketing for e-commerce brands.
Part of a series on building traffic and revenue beyond Google, exploring a methodology to reduce platform risk and diversify media types (Owned vs. Rented vs. Earned).
SpyGuy founder Allen Walton discusses finding alternative marketing channels and paid platforms after being banned from Google Ads, emphasizing the need for multiple revenue streams.