This episode introduces the CORE Methodology, a strategic framework for ecommerce businesses to diversify traffic and revenue beyond Google. It emphasizes mitigating risks associated with Google's AI-driven search changes by identifying and prioritizing effective alternative marketing channels. Ecommerce operators will learn how to build sustainable growth independent of a single platform.
Key takeaways
Implement the CORE Methodology to audit and select diversified marketing channels beyond Google Search, focusing on long-term channel ownership.
Shift investment towards owned media channels (e.g., email lists, direct website traffic) to reduce reliance on algorithm-dependent platforms.
Analyze your "Hub and Spoke" model, ensuring your website is the central hub, supported by diverse spokes (marketing channels) that drive traffic back to it.
Proactively adapt marketing strategies to account for AI-driven changes in search engines, recognizing the diminished ROI from traditional SEO.
Prioritize building direct customer relationships through alternative channels to create a more resilient and sustainable revenue stream.
In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that risk, we started a brief series on how to build traffic and revenue beyond Google. Today, we’re expanding that series by introducing you to our CORE Methodology, a framework for choosing the right channels to market your company.
What is the CORE Methodology? How does it help you? And how do you put it to work to build traffic and revenue for your business? That’s what this episode of Thinks Out Loud is all about.
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Frequently asked about this episode
What does this episode say about organic & seo?
Implement the CORE Methodology to audit and select diversified marketing channels beyond Google Search, focusing on long-term channel ownership.
What does this episode say about brand & content?
Shift investment towards owned media channels (e.g., email lists, direct website traffic) to reduce reliance on algorithm-dependent platforms.
What does this episode say about dtc strategy?
Analyze your "Hub and Spoke" model, ensuring your website is the central hub, supported by diverse spokes (marketing channels) that drive traffic back to it.
What does this episode say about organic & seo?
Proactively adapt marketing strategies to account for AI-driven changes in search engines, recognizing the diminished ROI from traditional SEO.
What does this episode say about organic & seo?
Prioritize building direct customer relationships through alternative channels to create a more resilient and sustainable revenue stream.
