An exploration of how brands are evolving into publishers by prioritizing owned media strategies to build transparency and direct audience relationships.
An exploration of how brands are evolving into publishers by prioritizing owned media strategies to build transparency and direct audience relationships.
Will Mitchell discusses the best strategies for building a brand off Amazon by leveraging owned channels like email lists and independent websites.
Alex Hormozi breaks down Ryan Reynolds' marketing strategy for Mint Mobile, specifically focusing on the use of owned and earned media to scale.