Andrew McLuhan and Paulo Ferreira discuss why brands are becoming publishers to bypass platform dependency and build transparency through owned media strategies.
Andrew McLuhan and Paulo Ferreira discuss why brands are becoming publishers to bypass platform dependency and build transparency through owned media strategies.
Alex Hormozi analyzes Ryan Reynolds' marketing for Mint Mobile, focusing on leveraging owned media and earned media for massive scale.
Molly Borman of JustNips discusses scaling to seven figures by focusing on high-value organic topics and controlled brand channels outside of traditional social ads.