Owned Marketing

Answer

Focuses on post-BFCM retention and lifecycle marketing to turn one-time buyers into loyal customers using owned channels.

Source: EP 58: Don’t go silent after BFCM (Here’s what to send next) on Send It!.

Top episodes

1. 1. EP 58: Don’t go silent after BFCM (Here’s what to send next)

   Send It!

   Focuses on post-BFCM retention and lifecycle marketing to turn one-time buyers into loyal customers using owned channels.

2. 2. Content marketing with Jacqueline Parisi of Hello Fresh - we dive into blogs, quizzes, & KPIs

   eCommerce MasterPlan

   A deep dive into content marketing for Hello Fresh, covering blogs, quizzes, email copy, and how to measure success.

3. 3. S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC

   Limited Supply

   CMO of Jones Road Beauty discusses their DTC growth strategy, marketing operations, and how they doubled Black Friday sales.

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