Owned Marketing

Answer

Focuses on post-BFCM retention and lifecycle marketing to turn one-time buyers into loyal customers using owned channels like email.

Source: EP 58: Don’t go silent after BFCM (Here’s what to send next) on Send It!.

Top episodes

1. 1. EP 58: Don’t go silent after BFCM (Here’s what to send next)

   Send It!

   Focuses on post-BFCM retention and lifecycle marketing to turn one-time buyers into loyal customers using owned channels like email.

2. 2. S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC

   Limited Supply

   CMO Cody Plofker breaks down Jones Road Beauty's DTC success, focusing on in-house marketing ops and funnel optimization.

3. 3. Why Hiding Your Company’s Mistakes Could Be Costing You Sales

   Shopify Masters

   Explores how Elavi uses brand authenticity and user-generated content to drive sales and build a deep connection with their audience.

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