Outsourcing Social Media

Top 3 podcast episodes answering this question on AskThePods · outsourcing social media management.

Answer

PetSmart's CCO discusses modernizing a legacy brand's voice and finding new ways to stay relevant with shoppers in a competitive landscape.

Source: 'Far less transactional': PetSmart's Chief Customer Officer on establishing a modern brand voice on Modern Retail Podcast.

Top episodes

  1. 1. 'Far less transactional': PetSmart's Chief Customer Officer on establishing a modern brand voice

    Modern Retail Podcast

    PetSmart's CCO discusses modernizing a legacy brand's voice and finding new ways to stay relevant with shoppers in a competitive landscape.

  2. 2. AriZona Beverage CEO Abid Rizvi on the current beverage landscape

    Modern Retail Podcast

    AriZona Beverage CEO Abid Rizvi discusses the brand's unique marketing landscape and how they maintain a ubiquitous presence without traditional ad campaigns.

  3. 3. DigitasLBi’s Michael Kahn: Sustainable leadership is a ‘marathon at a sprint pace’

    Modern Retail Podcast

    Michael Kahn shares insights on sustainable leadership and the challenges of managing global brands at a 'marathon at a sprint pace.'

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