This episode distills how ecommerce operators can successfully outsource social media management to reclaim time and enhance performance. It outlines crucial pre-hiring steps, strategies for onboarding a social media manager for optimal results, and methods to track their impact to ensure a worthwhile investment. Implement these tactics to elevate your brand's social presence and free up valuable time for strategic growth.
Key takeaways
Before outsourcing, define your brand guidelines, target audience, and business goals to provide a clear framework for your social media manager.
Set your social media manager up for success by providing comprehensive brand information, competitor analysis, and desired outcomes.
Establish clear communication protocols and regular feedback loops to maintain alignment and ensure the social media manager effectively represents your brand.
Measure the ROI of your social media manager by tracking key metrics like engagement rates, reach, website traffic from social, and conversion rates.
Empower your social media manager with creative freedom and autonomy to foster high-quality content creation that surpasses your own capabilities.
In this episode my Social Media Manager Katy Schlegel shares how you can get back hours of your time every week when you outsource your Social Media. Listen in, and you'll learn: The 3 things you must do before you offload this task How to set your Social Media Manager up for success A simple way for you to see your results of the work and know the expense is worth it Taking the steps to set your new hire up for success will allow your new hire to thrive and do their best work. You'll be able to get back hours every single week, stop stressing about what to post, and actually see the results of this work! Episode Website: https://thesocialsalesgirls.com/how-to-hire-someone-who-creates-better-social-media-posts-than-you-episode-180 Links mentioned in this episode: Purchase Social Media made Easy here: https://classroom.thesocialsalesgirls.com/offers/PtLkpup2/checkout Book a time to watch the Sales Funnel (Big Picture) Workshop here: https://watch.thesocialsalesgirls.com/s/EotcIX The powerful work that will get you to your goals: https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ Move the needle in 60 minutes: https://thesocialsalesgirls.com/move-the-needle-in-60-mins-e
What does this episode say about paid acquisition?
Before outsourcing, define your brand guidelines, target audience, and business goals to provide a clear framework for your social media manager.
What does this episode say about brand & content?
Set your social media manager up for success by providing comprehensive brand information, competitor analysis, and desired outcomes.
What does this episode say about founder & leadership?
Establish clear communication protocols and regular feedback loops to maintain alignment and ensure the social media manager effectively represents your brand.
What does this episode say about ai & automation?
Measure the ROI of your social media manager by tracking key metrics like engagement rates, reach, website traffic from social, and conversion rates.
What does this episode say about paid acquisition?
Empower your social media manager with creative freedom and autonomy to foster high-quality content creation that surpasses your own capabilities.
