Focuses on data hygiene for email and SMS, covering double opt-in processes and strategies to block fraudulent signups.
Focuses on data hygiene for email and SMS, covering double opt-in processes and strategies to block fraudulent signups.
Kelsey Johnson from AWeber discusses the importance of opt-ins for legal compliance and performance benefits in eCommerce.
Focuses on strategies to collect email addresses at in-person events using lead magnets, incentives, and interactive methods.