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79. How to Grow & Warm Up Your Audience for the Holiday Season

eCommerce Badassery · September 28, 2021 · 14 min

Summary

To dominate Q4, ecommerce operators must prioritize early audience engagement. This episode outlines immediate strategies for growing and nurturing your email list, providing concrete actions for October to build anticipation and ensure your audience is primed for holiday purchases.

Key takeaways

Themes

email & smscustomer retentionpaid acquisitionbrand & content

Topics covered

email list growth strategiesq4 holiday preparednessaudience warm-up techniquesoctober marketing focusemail campaign ideaslead magnets

Episode description

In a few short days we’ll be in Q4 and now is the perfect time to get your audience excited about the holiday season. It’s also the perfect time to start, or continue growing, your email list. Today I’m sharing some of my favorite list growth strategies and as well as some specific email ideas you can use in your own business. What You’ll Learn Simple ways to grow your email list What you should be focusing on for the month of October How to keep your growing list engaged and get them excited about what’s coming Read the Full Transcript eCommerceBadassery.com/79 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about email & sms?
Implement lead magnets like discounts or guides to rapidly grow your email list in the lead-up to Q4.
What does this episode say about customer retention?
Develop a 'pre-launch teaser' email series to build excitement for upcoming holiday collections and sales.
What does this episode say about paid acquisition?
Focus October marketing efforts on value-driven content and storytelling to foster emotional connections with your audience, rather than just sales pitches.
What does this episode say about brand & content?
Utilize welcome email series to immediately engage new subscribers with valuable content and set expectations.
What does this episode say about email & sms?
Leverage exclusive offers and early bird access for loyal subscribers to reward them and drive early holiday sales conversions.

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