Dr. BJ Fogg discusses his Behavior Model and its application to ecommerce, focusing on how technology and website design can influence online consumer actions.
Dr. BJ Fogg discusses his Behavior Model and its application to ecommerce, focusing on how technology and website design can influence online consumer actions.
Explores the psychology of 'perpetual commerce,' where consumers are in a constant state of online shopping and purchase consideration.
Details Shopkick's consumer research on changing behaviors and expectations, particularly focusing on the shift in online vs. offline shopping preferences.