Andrew Laudato discusses the transition from traditional multichannel retail to 'unified commerce' and the digital transformation of The Vitamin Shoppe.
Andrew Laudato discusses the transition from traditional multichannel retail to 'unified commerce' and the digital transformation of The Vitamin Shoppe.
Recorded at BigSummit, this episode explores 'Omnimodal' as the next step beyond omnichannel, discussing how brands must adapt to the future consumer.
Top eCommerce experts predict major shifts for 2025, specifically focusing on the transition from omnichannel to 'Unified Commerce.'