Off-Platform Advertising

Answer

Explores how leading brands implement offsite strategies, using data partnerships and clean rooms to target audiences off-platform and measure incrementality.

Source: Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast

   Behind the Numbers: an EMARKETER Podcast

   Explores how leading brands implement offsite strategies, using data partnerships and clean rooms to target audiences off-platform and measure incrementality.

2. 2. Amazon External Traffic with Andrew Buck

   Actualize Freedom

   A masterclass on Amazon external traffic, focusing on how to drive sales using advertising platforms outside of a marketplace's native ecosystem.

3. 3. Why Are Shopify Brands Quietly Spending Millions on... Postcards?

   Shopify1Percent

   Investigates why top Shopify brands are shifting spend to off-platform channels like direct mail as digital ad platforms become less reliable.

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