Explores how brands implement offsite strategies, focusing on data partnerships and targeting audiences outside native platforms.
Explores how brands implement offsite strategies, focusing on data partnerships and targeting audiences outside native platforms.
Discusses diversifying ad spend across the entire ecosystem, including social, email, and display to avoid reliance on a single platform.
Focuses on optimizing and allocating ad spend across various external platforms like Google, Meta, and TikTok for eCommerce growth.