Founder Rory McGonigle discusses strategies for expanding sales to channels outside of Amazon to increase business value and leverage customer lifetime value.
Founder Rory McGonigle discusses strategies for expanding sales to channels outside of Amazon to increase business value and leverage customer lifetime value.
Matt Atkins explores how to drive external traffic (off-Amazon) to your Amazon listings effectively using attribution and specific promotional offers.
This episode covers scaling mistakes and explicitly discusses whether Amazon should be the sole focus or if products should be sourced for other sales channels.