Nostalgia Marketing

Answer

Literie Candles founder Erica Werber discusses building a brand around the scents of specific memories and the psychology of nostalgia in consumer behavior.

Source: Lessons from a Candle Company Selling New York Nostalgia on Shopify Masters.

Top episodes

1. 1. Lessons from a Candle Company Selling New York Nostalgia

   Shopify Masters

   Literie Candles founder Erica Werber discusses building a brand around the scents of specific memories and the psychology of nostalgia in consumer behavior.

2. 2. Above-The-Fold CRO: Don't Make Users Scroll With Chase Mohseni

   Up Arrow Podcast

   Chase Mohseni (CMO at Heatmap.com) discusses how nostalgia affects Conversion Rate Optimization (CRO) and how brands can leverage it for growth.

3. 3. Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

   Future Commerce

   Gap's Head of Consumer Digital Engagement discusses the strategy behind brand reinvigoration utilizing the 'Mattel Playbook' for nostalgia.

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