Northbeam

Answer

A deep dive into incrementality testing and measurement frameworks for Q4, focusing on how to spend effectively on Meta and YouTube.

Source: Incrementality Testing for Black Friday, Cyber Monday: What to Spend? on Marketing Operators.

Top episodes

1. 1. Incrementality Testing for Black Friday, Cyber Monday: What to Spend?

   Marketing Operators

   A deep dive into incrementality testing and measurement frameworks for Q4, focusing on how to spend effectively on Meta and YouTube.

2. 2. How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss tactics for measuring new reach on Meta and building directional measurement frameworks.

3. 3. Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns

   Marketing Operators

   CMO Connor Dault discusses growth levers, onboarding at a fast-growth brand, and utilizing directional data for decision making.

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