Stories of three pioneering merchants who built profitable businesses in bizarre, highly specialized eCommerce niches.
Stories of three pioneering merchants who built profitable businesses in bizarre, highly specialized eCommerce niches.
Wired Magazine's Chris Anderson discusses the 'Long Tail' theory and the economics of niche markets.
Founder Kristen Pumphrey shares how she identified and developed her specific niche in the candle market to scale from fairs to retailers.