New Customer Acquisition Strategies

Answer

Andrea from Barilla/Back to Nature discusses a bold rebrand and strategies to rapidly increase customer acquisition and shelf velocity.

Source: Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity on DTC Podcast.

Top episodes

1. 1. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Andrea from Barilla/Back to Nature discusses a bold rebrand and strategies to rapidly increase customer acquisition and shelf velocity.

2. 2. Secrets to Winning the Customer Lifecycle - with Austin LaRoche

   eCommerce Marketing Podcast

   CEO Austin LaRoche shares secrets for winning the customer lifecycle, specifically focusing on the 'attract' phase of ecommerce growth.

3. 3. How to Win Black Friday & Cyber Monday (#152)

   The Shopify Growth Show

   Jim Huffman joins to discuss key tactics fueling ecommerce growth, including whether to prioritize new acquisition or existing customer share.

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