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336: This Store Owner Grew Her List by More Than 1,600 Names - and You Can Too

The Ecommerce Roadmap · with Tina · September 8, 2026 · 38 min

Summary

This episode reveals how a small Shopify store owner grew her email list by over 1,600 subscribers and acquired 34 new customers using a collaborative strategy with other Shopify businesses. Learn how this approach dramatically reduced customer acquisition costs to $3-4 and uncovered a traffic source that converts twice as well as social media. It's a must-listen for ecommerce operators looking to leverage strategic partnerships for significant, cost-effective list growth and customer acquisition.

Key takeaways

Themes

email & smsdtc strategyshopify & ecommerce platformscustomer retention

Topics covered

email list growth strategiescollaborative marketingcustomer acquisition cost reductione-commerce partnershipshigh-converting traffic sourceslead generation tactics

Episode description

Stop, collaborate, and listen….Today I'm talking to someone with a small store who grew her email list by more than 1,600 names (and landed 34 brand new customers) using a strategy any one of us can and should use. Listen in and find out how Tina collaborated with other Shopify stores to get big results. You'll learn: How she got her customer acquisition cost down to $3-4 Why she almost gave up on the strategy too soon The traffic source that converts 2X as well as social media Even if you've tried it before and think collabs aren't right for you…I promise, this episode will change your mind. RELATED LINKS: Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership The formula for an easy Collaboration you can do this month https://www.thesocialsalesgirls.com/blog/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215 Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282 A step by step plan to double Louise's email list <a href= "https://www.thesocialsalesgirls.com/blog/a-ste

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Frequently asked about this episode

What does this episode say about email & sms?
Implement collaborative marketing with complementary Shopify stores to rapidly grow your email list and acquire new customers at a low CAC ($3-4).
What does this episode say about dtc strategy?
Identify and prioritize traffic sources that demonstrate significantly higher conversion rates than social media, such as direct partnerships.
What does this episode say about shopify & ecommerce platforms?
Persist with new marketing strategies even if initial results are slow; the featured store owner almost abandoned a highly successful collaboration.
What does this episode say about customer retention?
Leverage joint ventures and cross-promotion with other brands to tap into new audiences and drive organic growth.
What does this episode say about email & sms?
Focus on acquiring valuable email subscribers as a core strategy for customer acquisition and long-term customer lifetime value (CLV).

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