New Customer Acquisition

Answer

Richard and Luke Austin discuss budget allocation and incrementality for predictable, profitable ecommerce growth and efficient customer acquisition.

Source: The Secret to Smarter Budget Allocation on Ecommerce Playbook.

Top episodes

1. 1. The Secret to Smarter Budget Allocation

   Ecommerce Playbook

   Richard and Luke Austin discuss budget allocation and incrementality for predictable, profitable ecommerce growth and efficient customer acquisition.

2. 2. STEP BY STEP: Make B2B Sexy Again, with Bar Geron, Balance

   Future Commerce

   Focuses on digitizing B2B businesses and shifting from survival to growth strategies for 2023, specifically looking at B2B payments and customer growth.

3. 3. [Step by Step] - Why Should I Prioritize Shipping in My Business?

   Future Commerce

   Explores how to leverage logistics and shipping as a growth engine for online brands rather than just a cost center.

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