The Marketing Operators team answers questions about scaling influencer programs, KPIs, and evaluating the full-funnel impact of creator partnerships.
The Marketing Operators team answers questions about scaling influencer programs, KPIs, and evaluating the full-funnel impact of creator partnerships.
A 'hotline' episode addressing marketing spend, growth challenges, and the mechanics of performance-based influencer programs.
Anand from Aspire joins to discuss building long-term influencer relationships and the various compensation models used to grow Shopify brands.