Negative Keywords Strategy

Answer

Part 2 of an interview with Dr. Travis Zigler focusing on deep-dive PPC tactics and specific negative keyword list length strategies.

Source: PPC Strategy and Analyzing Metrics Deep Dive with Amazon PPC Manager Travis Zigler (Part 2) on Firing The Man.

Top episodes

1. 1. PPC Strategy and Analyzing Metrics Deep Dive with Amazon PPC Manager Travis Zigler (Part 2)

   Firing The Man

   Part 2 of an interview with Dr. Travis Zigler focusing on deep-dive PPC tactics and specific negative keyword list length strategies.

2. 2. Episode 11: Niching Down Your Audience

   The EcomCrew Ecommerce Podcast

   An exploration of audience niching that includes a detailed breakdown of using negative keyword lists to filter irrelevant traffic and protect ad budget.

3. 3. Helium 10 Buzz 12/08/21: Amazon Logistics, Your Questions Answered, & the New Amazon Anomaly Tracker

   Serious Sellers Podcast

   A news and Q&A episode featuring a technical strategy breakdown of negative phrase lists versus negative exact lists.

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