This masterclass-style episode dives deep into Amazon PPC strategies using Helium 10’s Adtomic tool, though the optimization techniques are applicable regardless of the specific software. Learn how to leverage AI for campaign creation and optimization, set up custom bid rules, implement keyword harvesting, and audit your PPC account to eliminate wasted spend and maximize profit on Amazon.
Key takeaways
Utilize Adtomic's Advertising AI for rapid campaign creation and optimization, especially for new product launches or refreshing existing campaigns, aiming for initial results within 60 days.
Implement custom bid rules to automatically adjust bids based on performance metrics like ACoS, ensuring campaigns remain efficient and aligned with profit goals.
Proactively use negative matching and target audits to prevent wasted ad spend on underperforming keywords and targets.
Streamline your PPC management by setting up keyword harvesting to automatically discover and incorporate new, relevant keywords into your campaigns.
Audit your existing PPC campaigns using Adtomic's analytics to identify and eliminate wasted spend by analyzing campaign, ad group, and search term level data.
In this episode, we’ll have another seller strategy masterclass, during which Bradley will discuss his Amazon advertising strategies in depth with the help of Helium 10 Adtomic.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Utilize Adtomic's Advertising AI for rapid campaign creation and optimization, especially for new product launches or refreshing existing campaigns, aiming for initial results within 60 days.
What does this episode say about paid acquisition?
Implement custom bid rules to automatically adjust bids based on performance metrics like ACoS, ensuring campaigns remain efficient and aligned with profit goals.
What does this episode say about ai & automation?
Proactively use negative matching and target audits to prevent wasted ad spend on underperforming keywords and targets.
What does this episode say about amazon & marketplaces?
Streamline your PPC management by setting up keyword harvesting to automatically discover and incorporate new, relevant keywords into your campaigns.
What does this episode say about amazon & marketplaces?
Audit your existing PPC campaigns using Adtomic's analytics to identify and eliminate wasted spend by analyzing campaign, ad group, and search term level data.
