Multi-Touch Marketing

Answer

A deep dive into marketing measurement, comparing Multi-Touch Attribution (MTA) with Media Mix Modeling (MMM) and incrementality to find the best way to credit sales.

Source: Attribution is Broken: Understanding MTAs, MMMs, and Incrementality on eCommerce Evolution.

Top episodes

1. 1. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   A deep dive into marketing measurement, comparing Multi-Touch Attribution (MTA) with Media Mix Modeling (MMM) and incrementality to find the best way to credit sales.

2. 2. How Ridge Uses Incrementality to Cut Waste and Scale What Works

   OPERATORS

   Explores how to use incrementality and Multi-Touch Attribution (MTA) to cut wasteful ad spend and accurately measure the contribution of various marketing activities.

3. 3. How to Grow Profits in 2026

   eCommerce MasterPlan

   A panel discussion on growing profits in 2026, featuring insights on using multi-touch attribution to balance Meta, Google, and retention channels.

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