Cody Plofker and Sean Drobeck discuss how Jones Road Beauty integrated TV into their marketing mix and analyzed its impact on Meta performance using attribution models.
Cody Plofker and Sean Drobeck discuss how Jones Road Beauty integrated TV into their marketing mix and analyzed its impact on Meta performance using attribution models.
Matt Hurle of Criteo shares insights from a trillion dollars in transactions, focusing on attribution and how shoppers are using AI engines like ChatGPT.
Hosts discuss leveraging SMS as a powerful customer insight tool and building cohesive marketing strategies across different digital channels.