Micro-Influencer Roi

Answer

Ryan Popoff shares how Popov Leather scales using micro-influencers and specific methods to track their ROI and impact on sales.

Source: This Leather Maker's Journey From Basement to Seven Figures on Shopify Masters.

Top episodes

1. 1. This Leather Maker's Journey From Basement to Seven Figures

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   Ryan Popoff shares how Popov Leather scales using micro-influencers and specific methods to track their ROI and impact on sales.

2. 2. How a Beauty Subscription Box Launched Through Facebook Groups

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   Bili Balogun explains using micro-influencer collaborations to launch a beauty subscription box and build brand communities.

3. 3. Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode)

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   Marketing Operators discuss performance modeling for influencer marketing, including ROAS, incrementality, and negotiation frameworks.

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