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84. How to Find Influencers from Your Existing Customer Base with Gatsby

eCommerce Badassery · with Gatsby · November 2, 2021 · 30 min

Summary

This episode reveals how to transform your existing customer base into a powerful army of micro-influencers, bypassing the traditional hurdles of influencer marketing. It makes a strong case for why micro-influencers often outperform larger names in terms of authenticity and conversion. You'll discover how platforms like Gatsby.ai and integrated email marketing tools such as Klaviyo can streamline this process, allowing you to scale your influencer efforts efficiently and genuinely.

Key takeaways

Themes

influencer & creatorcustomer retentionemail & smsai & automation

Topics covered

micro-influencer marketingcustomer advocacy programsgatsby.ai platformklaviyo integration for influencersuser-generated content strategyscaling influencer programs

Episode description

Raise your hand if you’ve been wanting to do more influencer marketing, but you find it too time-consuming to find the right partners? What if you could build an army of micro influencers who you know already love your product and shop with you? It’d be freakin’ awesome, right!? Well, guess what? There’s an app for that! Tune into this week’s episode to hear why micro influencers might be the best way to do influencer marketing and why tapping your existing customer base is the best place to find micro-influencers. What You’ll Learn Why tapping your existing customer base is the best place to find micro-influencers, Why micro-influencers beat out the big names, and how Gatsby can help you do this at scale. How you can use an integrated email marketing platform like Klaviyo keep track of influencers Learn More About Gatsby Website: https://www.gatsby.ai/ Demo Video: https://www.gatsby.ai/product#demo-video Case Studies: https://www.gatsby.ai/case-studies Read the Full Transcript eCommerceBadassery.com/84 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful

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Frequently asked about this episode

What does this episode say about influencer & creator?
Focus on activating micro-influencers from your existing customer base for higher authenticity and conversion rates, as they already love your product.
What does this episode say about customer retention?
Utilize platforms like Gatsby.ai to automate the identification, vetting, and management of customer-turned-influencers, drastically reducing manual effort.
What does this episode say about email & sms?
Integrate influencer relationship management with your existing email marketing platform (e.g., Klaviyo) to centralize communications and track performance effectively.
What does this episode say about ai & automation?
Prioritize authentic endorsements from customers to build trust and leverage user-generated content, which often resonates more with potential buyers.
What does this episode say about influencer & creator?
Develop a scalable micro-influencer program rather than one-off campaigns to ensure consistent brand advocacy and measurable growth.

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