Aaron Orendorf discusses SMS and conversational commerce, debating whether the 'conversational' aspect of messaging is overrated compared to efficiency.
Aaron Orendorf discusses SMS and conversational commerce, debating whether the 'conversational' aspect of messaging is overrated compared to efficiency.
Matt Markoff shares case studies on SMS marketing, highlighting its 98% open rate and its power in driving immediate e-commerce sales.
A 2024 recap and 2025 prediction episode covering Email, SMS, and the evolution of mobile messaging for customer retention.