Meme Marketing

Answer

Kat Kavner shares how she created a viral marketing campaign for Heyday Canning using unconventional tactics like meme marketing and cultural trends.

Source: What You Need To Create a Viral Marketing Campaign on Shopify Masters.

Top episodes

1. 1. What You Need To Create a Viral Marketing Campaign

   Shopify Masters

   Kat Kavner shares how she created a viral marketing campaign for Heyday Canning using unconventional tactics like meme marketing and cultural trends.

2. 2. Polarizing Tweets Pay Off for Steak-umm

   Ecommerce Conversations

   Nathan Allebach discusses managing Steak-umm's Twitter, focusing on brand voice, internet culture, and how divisive content drives massive engagement.

3. 3. Apparel Merchant Is the 'Godfather of Memewear'

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   Ardon Lukas shares his journey building a brand entirely focused on 'memewear,' selling products printed with cultural memes and edgy imagery.

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