This episode dives into how Steak-umm leveraged a controversial and polarizing Twitter strategy to grow from 1,000 to over 200,000 followers. Ecommerce operators will learn how embracing a unique, even divisive, brand voice can cut through digital noise, generate significant engagement, and ultimately drive brand affinity and sales by understanding internet culture and strategic risk-taking.
Key takeaways
Consider taking calculated risks with polarizing content to stand out in a saturated social media landscape, but ensure it aligns with a deeper brand understanding and strategic intent.
Develop a distinct and authentic brand voice that resonates with a specific target audience, even if it alienates others, to foster strong customer loyalty.
Focus on observational humor and relatability within your content strategy to create a strong connection with your audience and leverage internet culture effectively.
Implement robust online reputation management strategies to effectively handle potential backlash or controversy arising from bold content choices and turn them into positive outcomes.
Analyze the direct correlation between highly engaging, and potentially divisive, content and its impact on audience growth, brand affinity, and ultimately, sales conversions.
Themes
audience engagementbrand strategycontent marketingsocial media marketing
Nathan Allebach began managing the Twitter account for Steak-umm, the food brand, in 2017. It had 1,000 followers. It's now over 200,000. He speaks with host Eric Bandholz in this week's episode, addressing social media branding, divisive content, and more.
Frequently asked about this episode
What does this episode say about audience engagement?
Consider taking calculated risks with polarizing content to stand out in a saturated social media landscape, but ensure it aligns with a deeper brand understanding and strategic intent.
What does this episode say about brand strategy?
Develop a distinct and authentic brand voice that resonates with a specific target audience, even if it alienates others, to foster strong customer loyalty.
What does this episode say about content marketing?
Focus on observational humor and relatability within your content strategy to create a strong connection with your audience and leverage internet culture effectively.
What does this episode say about social media marketing?
Implement robust online reputation management strategies to effectively handle potential backlash or controversy arising from bold content choices and turn them into positive outcomes.
What does this episode say about audience engagement?
Analyze the direct correlation between highly engaging, and potentially divisive, content and its impact on audience growth, brand affinity, and ultimately, sales conversions.
