Media Strategy

Answer

Explores Dollar General's retail media strategy, focusing on their unique media network, measurement tactics, and future integration plans.

Source: Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores Dollar General's retail media strategy, focusing on their unique media network, measurement tactics, and future integration plans.

2. 2. Ep 566: What to Fix First: Growth Metrics Every 7-Figure Brand Needs to Track with Sarah Carusona

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   Sarah Carusona discusses essential growth metrics and the creative strategy required for 7-figure DTC brands to scale effectively.

3. 3. Ep 556: Fix These YouTube Targeting Mistakes to Stop Wasting Money Building Top of Funnel Awareness

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   Host Eric Dyck and guest Dougie discuss YouTube targeting mistakes and broader media planning strategies for DTC brands.

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