Media Spend Optimization

Answer

CEO Brendan Hughes shares insights on optimizing ad spend, audience segmentation, and funnel-based marketing allocation for ecommerce profitability.

Source: Optimizing eCommerce Ad Spend with Brendan Hughes, CEO at Optily on The eCom Ops Podcast.

Top episodes

1. 1. Optimizing eCommerce Ad Spend with Brendan Hughes, CEO at Optily

   The eCom Ops Podcast

   CEO Brendan Hughes shares insights on optimizing ad spend, audience segmentation, and funnel-based marketing allocation for ecommerce profitability.

2. 2. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Prescient AI CEO Michael True explores modern media measurement and how brands use Media Mix Modeling to optimize media spend and prove ROI.

3. 3. Ecommerce Advertising Made Easy With AI | #237 Mati Ram

   Ecommerce Coffee Break

   Mati Ram explains how to use AI to manage and optimize ad campaigns across multiple channels, focusing on budget and bid efficiency.

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