Media Fragmentation

Answer

Explores how social media platforms like Meta are moving into the living room TV space to capture audiences in a fragmented media environment.

Source: Social Media Is Quietly Taking Over Your Living Room | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Social Media Is Quietly Taking Over Your Living Room | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores how social media platforms like Meta are moving into the living room TV space to capture audiences in a fragmented media environment.

2. 2. Are We Addicted? Breaking Down the Social Media Trials and America’s Media Habits | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analyzes US media habits and the dispersal of attention across numerous digital and social platforms.

3. 3. How brands and creators are fighting for your attention — and your money

   Decoder with Nilay Patel

   Digitas CEO Amy Lanzi discusses how brands navigate and market within a highly fragmented media landscape using AI and new content strategies.

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