Social Media Is Quietly Taking Over Your Living Room | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast · with Marisa Jones, Emmy Liederman · May 29, 2026 · 24 min

Summary

Social media is expanding beyond mobile devices and into the living room, with platforms like Meta launching

Key takeaways

• Social media platforms are aggressively moving into the living room TV space; understand this shift to adapt your content strategy.
• Meta's 'Instagram for TV' app signals a move beyond short-form video for TV audiences; explore longer-form content opportunities.
• The living room TV offers a new advertising frontier for social media; investigate evolving ad formats and targeting capabilities.
• Anticipate new social media content formats tailored for large screens; prepare to experiment with these for audience engagement.
• Consider the implications of connected TV (CTV) for social media, especially concerning audience measurement and content discovery.

Themes

Topics covered

Episode description

In today’s podcast episode, we explore what happens when social media moves from our phones to our living room TV screens, what to make of Meta’s new “Instagram for TV” app, and which formats social media companies might develop beyond short-form video to capture TV audiences. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Marisa Jones and Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-social-media-quietly-taking-over-your-living-room-behind-numbers© 2026 EMARKETER

Related episodes

• He ranked 3,000 quizzes— Send It!
• Meta Ads Underperforming? Why + What To Do Right Now— Marketing Operators
• Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman— Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
• Shopify's Campaign Autopilot: AI Ad Agent?— The Unofficial Shopify Podcast
• 386. Replay: eCommerce Fall Sales & Marketing Strategy— eCommerce Badassery
• 329: 3 Things You Must Know Before You Take a Business Loan— The Ecommerce Roadmap

Frequently asked about this episode

What does this episode say about brand & content?

Social media platforms are aggressively moving into the living room TV space; understand this shift to adapt your content strategy.

What does this episode say about paid acquisition?

Meta's 'Instagram for TV' app signals a move beyond short-form video for TV audiences; explore longer-form content opportunities.

What does this episode say about ai & automation?

The living room TV offers a new advertising frontier for social media; investigate evolving ad formats and targeting capabilities.

What does this episode say about brand & content?

Anticipate new social media content formats tailored for large screens; prepare to experiment with these for audience engagement.

What does this episode say about brand & content?

Consider the implications of connected TV (CTV) for social media, especially concerning audience measurement and content discovery.

Listen

Listen on Apple PodcastsShow website