Lauren Kleinman explains a new model for PR and publishing, focusing on how direct-to-consumer brands can secure and maximize media coverage.
Lauren Kleinman explains a new model for PR and publishing, focusing on how direct-to-consumer brands can secure and maximize media coverage.
Pluto Pillow's founder shares strategies for building a referral program and using PR to get featured in press outlets to drive early sales.
Molly Borman shares how she built a seven-figure brand without social media advertising, relying instead on high-value topics and earned media.