Lauren Kleinman discusses a new model for performance PR and publishing, focusing on how DTC brands can leverage earned media and editorial placements.
Lauren Kleinman discusses a new model for performance PR and publishing, focusing on how DTC brands can leverage earned media and editorial placements.
Learn how Pluto Pillow used PR strategies to connect with journalists and secure press features to drive their first sales.
Molly Borman explains how she scaled JustNips to seven figures by focusing on high-value topics and earned media coverage rather than traditional social ads.