Ep 192: Dreamday and The Quality Edit’s Lauren Kleinman Pioneers A New Model for Performance PR and Publishing
DTC Podcast · with Lauren Kleinman · April 11, 2022 · 44 min
Summary
Lauren Kleinman reveals how her
Key takeaways
Implement performance PR by connecting brands with publishers through affiliate-only models to drive conversions, moving away from traditional pay-to-play PR.
Leverage editorial PR within advertising campaigns to improve conversion rates, as seen with 'Buzzfeed Breakthrough' examples.
Focus on organic growth strategies for content platforms, utilizing compelling content and strategic partnerships to attract and retain an audience without paid ad spend. The Quality Edit achieved 350K monthly uniques this way.
Master the art of pitching and collaborating with major media outlets like Condé Nast and Vogue by demonstrating clear value and alignment with their audience's interests.
Strategically choose affiliate technology platforms that best facilitate performance-based partnerships to track and optimize PR efforts.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit.
With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis.
From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with the value she gives in this cast.
We’ll cover The Buzzfeed Breakthrough, How using Editorial PR in ads can help you convert better Which affiliate technology platforms Lauren prefers to work with Why affiliate marketing works better than pay to play, for PR How to sell Condé Nast and Vogue on partnering with you How Lauren Co-founded The Quality Edit with the former Head of Growth from Ritual, and scaled to 350K monthly uniques without paying a penny on adspend Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Implement performance PR by connecting brands with publishers through affiliate-only models to drive conversions, moving away from traditional pay-to-play PR.
What does this episode say about organic & seo?
Leverage editorial PR within advertising campaigns to improve conversion rates, as seen with 'Buzzfeed Breakthrough' examples.
What does this episode say about paid acquisition?
Focus on organic growth strategies for content platforms, utilizing compelling content and strategic partnerships to attract and retain an audience without paid ad spend. The Quality Edit achieved 350K monthly uniques this way.
What does this episode say about dtc strategy?
Master the art of pitching and collaborating with major media outlets like Condé Nast and Vogue by demonstrating clear value and alignment with their audience's interests.
What does this episode say about brand & content?
Strategically choose affiliate technology platforms that best facilitate performance-based partnerships to track and optimize PR efforts.
