Media Buying Best Practices

Answer

Pilothouse strategist Taylor Cain explains how to leverage recent Meta updates for better ad performance using streamlined campaign management.

Source: Ep 567: Ecom CMOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTR with Fewer Campaigns on DTC Podcast.

Top episodes

1. 1. Ep 567: Ecom CMOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTR with Fewer Campaigns

   DTC Podcast

   Pilothouse strategist Taylor Cain explains how to leverage recent Meta updates for better ad performance using streamlined campaign management.

2. 2. Am I Wrong About Creative Testing & Manual Bids? Jordan Menard Thinks So.

   The Andrew Faris Podcast

   Andrew Faris and Jordan Menard debate the merits of manual bidding vs. automated creative testing in modern media buying.

3. 3. Ep 152: AKNF - How to Hire, Train, & Retain Rockstar Media Buyers with Pilothouse’s Dave Steele and Kyle Hitchcox

   DTC Podcast

   Focuses on the human element of media buying: how to hire, train, and develop high-performing media buyers within an agency or brand.

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