Media Buying Best Practices

Answer

Pilothouse strategist Taylor Cain explains how to leverage Meta's latest updates to drive higher CTR and manage fewer, more effective campaigns.

Source: Ep 567: Ecom CMOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTR with Fewer Campaigns on DTC Podcast.

Top episodes

1. 1. Ep 567: Ecom CMOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTR with Fewer Campaigns

   DTC Podcast

   Pilothouse strategist Taylor Cain explains how to leverage Meta's latest updates to drive higher CTR and manage fewer, more effective campaigns.

2. 2. Am I Wrong About Creative Testing & Manual Bids? Jordan Menard Thinks So.

   The Andrew Faris Podcast

   Andrew Faris and Jordan Menard debate the merits of creative testing, manual bidding, and the current landscape of media buying strategies.

3. 3. The Future of Ads According to Meta (Straight from the Summit)

   Ecommerce Playbook

   A recap of Meta's Performance Summit focusing on the future of ads: AI tuning, incrementality, and creative velocity.

← Search again on AskThePods