Ep 152: AKNF - How to Hire, Train, & Retain Rockstar Media Buyers with Pilothouse’s Dave Steele and Kyle Hitchcox
DTC Podcast · with Dave Steele and Kyle Hitchcox · November 13, 2021 · 41 min
Summary
This episode provides an essential guide for DTC brands and agencies on building high-performing media buying teams. Learn strategies for attracting, training, and retaining top-tier talent, fostering creative ad angle development, and making informed decisions about in-house versus agency solutions. The insights are crucial for scaling your paid acquisition efforts effectively and efficiently.
Key takeaways
Implement a structured onboarding and continuous training program for media buyers focusing on Facebook and Instagram ads to accelerate skill development and standardize performance.
Prioritize fostering a strong company culture that encourages creativity and provides clear growth paths to significantly improve media buyer retention and overall team morale.
Develop a clear framework for when to build an in-house media buying team versus outsourcing to an agency, considering your specific growth stage and resource availability.
Establish processes for creative ad angle generation, encouraging media buyers to experiment and analyze performance data to consistently develop high-performing campaigns.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler It’s FRIDAY and today we’re presenting part of a module in DTC’s first Course, Scale School: For Facebook and Instagram Ads.
This killer convo features Pilothouse CEO and Cofounders Dave Steel and Kyle Hitchcox and I spilling the tea on some of the high level company building strategies that agencies and DTC brands can use, like: How to get your team to build great angles What to build internally, and when to hire and agency How to build an amazing company culture And ultimately how to find, train and retain talented media buyers Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
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Watch this interview on YouTube - https://dtcnews.link/video
What does this episode say about paid acquisition?
Implement a structured onboarding and continuous training program for media buyers focusing on Facebook and Instagram ads to accelerate skill development and standardize performance.
What does this episode say about founder & leadership?
Prioritize fostering a strong company culture that encourages creativity and provides clear growth paths to significantly improve media buyer retention and overall team morale.
What does this episode say about dtc strategy?
Develop a clear framework for when to build an in-house media buying team versus outsourcing to an agency, considering your specific growth stage and resource availability.
What does this episode say about paid acquisition?
Establish processes for creative ad angle generation, encouraging media buyers to experiment and analyze performance data to consistently develop high-performing campaigns.
