Jordan Menard and Andrew Faris debate modern media buying tactics, specifically focusing on creative testing and the efficacy of manual bids versus automated systems.
Jordan Menard and Andrew Faris debate modern media buying tactics, specifically focusing on creative testing and the efficacy of manual bids versus automated systems.
Nik Sharma and Michael True discuss the evolution of media measurement and high-level strategy for media spend optimization in the current privacy-first landscape.
A review of 2025 DTC predictions, covering the shifts in media buying, the impact of AI on ad creative, and performance marketing trends.