Alex Beller, co-founder of Postscript, discusses strategies for 'Text Commerce' and specific methods for measuring the ROI of SMS campaigns.
Alex Beller, co-founder of Postscript, discusses strategies for 'Text Commerce' and specific methods for measuring the ROI of SMS campaigns.
A deep dive into Text Commerce, covering customer acquisition, retention, and the metrics needed to determine positive returns and ROI in SMS marketing.
The CEO of mobileStorm joins the show to discuss text-marketing strategies and how merchants can measure the ROI of their SMS efforts.