Measuring Sms Marketing Roi

Answer

Discusses using acquisition offers and pop-ups to drive opt-ins, focusing on how these strategies impact customer LTV and retention across mobile messaging channels.

Source: Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters on Marketing Operators.

Top episodes

1. 1. Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters

   Marketing Operators

   Discusses using acquisition offers and pop-ups to drive opt-ins, focusing on how these strategies impact customer LTV and retention across mobile messaging channels.

2. 2. Bonus Episode: Marketing Operators X Meta Summit

   Marketing Operators

   A deep dive into unlocking performance from the SMS channel for 5-10 million dollar brands, featuring insights from the Meta Summit.

3. 3. Why Great Marketers Think Like Data Scientists, with Eric Seufert

   Marketing Operators

   Eric Seufert discusses how data-driven marketers approach measurement, including the nuances of how organizational structure impacts SMS channel performance.

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