To significantly boost repeat purchases and ROI, ecommerce operators must strategically combine email and SMS marketing. This episode reveals how SMS, with its 10x higher ROI than email and 98% read rate, has become accessible for Shopify stores, particularly for high-impact use cases like abandoned cart recovery and targeted campaigns. Learn to leverage these channels symbiotically for maximum customer retention and revenue growth.
Using Email and SMS to drive repeat customers with Jason K. Williamson of e2agency Jason K Williamson is a specialist in combining SMS and Email marketing to turbo charge your repeat purchase rate. In the week's podcast, Trevor picks his brains on how to get the most out of your retention marketing campaigns. What are the best strategies in 2022 for getting customers to return to your Shopify storefront? There are three different prime methods for driving customers back to your customers Retargeting on media buying. You should be following your customers at all times Email marketing. This is great as emails are easy to collect as people are used to giving their email out to receive offers and updates. Email marketing can be run at a large scale at a low cost SMS Marketing. This is the most potent way to retarget customers. Customers are already on their mobile and so can purchase in only a few clicks SMS is for everyone SMS marketing at scale used to be only available at the enterprise level. Now there are great apps on Shopify that can be used to collect and send SMS campaigns for a low cost. For Shopify users, a checkout option enables customers to subscribe to SMS messages. SMS marketing is super powerful as 98% of SMS' are read in the first 4 hours. Best SMS use cases SMS’ can be collected via Shopify and then used to contact customers (with their consent!). ROI on SMS is much as 10x higher than email. Jason recommends the following use cases: Abandoned cart. Sending SMS' to customers reminding them to complete their purchase. This is the most successful automation with the highest ROI Sending campaigns to your audience. Sending a campaign like you would with email is even simpler with SMS as it only requires writing a short message. No need to wor