Measuring Ai Roi

Answer

Explores how marketers should utilize AI for building efficient systems, workflows, and content support, moving beyond just speed to actual operational impact.

Source: E067: How Marketers Should Actually Be Using AI, with the Boring Marketer on Marketing Operators.

Top episodes

1. 1. E067: How Marketers Should Actually Be Using AI, with the Boring Marketer

   Marketing Operators

   Explores how marketers should utilize AI for building efficient systems, workflows, and content support, moving beyond just speed to actual operational impact.

2. 2. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   Covers incrementality lessons, 2026 goal setting, and the impact of Shopify's Sidekick AI tool on data democratization and operational efficiency.

3. 3. Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS

   Behind the Numbers: an EMARKETER Podcast

   Unpacks the mystery of Incremental ROAS (iROAS) and how advertisers should evaluate performance and effectiveness in modern advertising.

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