Measuring Ai Impact

Answer

Focuses on 2026 goal setting and the role of Shopify's AI tool, Sidekick, in democratizing data and reporting for e-commerce brands.

Source: Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding on Marketing Operators.

Top episodes

1. 1. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   Focuses on 2026 goal setting and the role of Shopify's AI tool, Sidekick, in democratizing data and reporting for e-commerce brands.

2. 2. Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution

   Marketing Operators

   Explores how the media buying role is evolving towards strategy and data fluency to better measure impact in a modern marketing landscape.

3. 3. Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media

   Marketing Operators

   Analyzes how to evolve beyond traditional playbooks using advanced measurement techniques like geo-lift studies and probabilistic models.

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