Explores 2026 goal setting, incrementality lessons from BFCM, and the impact of Shopify’s AI tool, Sidekick, on data accessibility and brand operations.
Explores 2026 goal setting, incrementality lessons from BFCM, and the impact of Shopify’s AI tool, Sidekick, on data accessibility and brand operations.
Discussion on evolving customer journeys, text-to-buy technology, and sophisticated measurement frameworks including deterministic vs. probabilistic models.
Media buyer David Herrmann joins to discuss measurement frameworks, attribution models, and incrementality testing in the context of modern media buying.