Measuring Ai Impact

Answer

Explores Shopify's Sidekick and how AI tools are changing data accessibility and operational efficiency for e-commerce brands in 2026.

Source: Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding on Marketing Operators.

Top episodes

1. 1. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   Explores Shopify's Sidekick and how AI tools are changing data accessibility and operational efficiency for e-commerce brands in 2026.

2. 2. Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media

   Marketing Operators

   A forward-looking look at marketing measurement in 2025, covering attribution models, geo-lift studies, and operational efficiency.

3. 3. Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution

   Marketing Operators

   Analyzes the evolution of media buying from manual 'button-pushing' to a strategic, data-fluent role in the age of automation.

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